TNN.ng: Maria Sharapova

Serena Williams One Match Away From #SerenaSlam

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<b>WIMBLEDON, UK - Serena Williams crushed Maria Sharapova in the semi-finals of Wimbledon on Thursday. The <a href="http://espn.go.com/tennis/wimbledon15/story/_/id/13226152/2015-wimbledon-women-semifinal-matches-all-england-club">6-2, 6-4 thrashing</a> was Williams 17th straight victory over Sharapova.</b></div>
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It has been 11 years since Sharapova last beat Williams. Since that time, Williams has won an incredible 14 Grand Slam titles. Williams has won 20 overall, nearing the all-time record of 24 set by Margaret Court in 1974.</div>
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Sharapova has 5 Grand Slam titles. She has lost to Serena in a Grand Slam final three times.</div>
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Of late, Williams has been particularly dominant. If she is victorious in the Wimbledon final it will be her fourth straight Grand Slam victory. (The accomplishment is known as the #SerenaSlam since she achieved the feat in 2003.)</div>
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But it is Sharapova, not Williams, who <a href="http://www.forbes.com/sites/kurtbadenhausen/2014/08/12/the-worlds-highest-paid-female-athletes-2014/">makes the most money</a>. In 2014, she was listed as Forbes highest paid athlete, earning $24.4 million. Serena earned $22 million.</div>
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The differences is endorsements. Sharapova earned $22 million in endorsements along and just $2.4 million in prize money. Williams, dominant on the court, took home $11 million in prize money but just $11 million in endorsements.</div>
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Serena Williams is the most dominant female athlete of our era and perhaps any era. So why isn't she earning more in endorsements?</div>
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Kevin Adler, a marketing expert, suggested there is a double standard for male and female athletes. "You'd be hard-pressed to find a popular male athlete who doesn't also have physicality and sex appeal. But that comes second to winning for guys, whereas <a href="http://www.sportsbusinessdaily.com/Daily/Issues/2013/08/22/Marketing-and-Sponsorship/Female-Endorsers.aspx">for female athletes, looks come first</a>," Adler told <i>Women's Wear Daily </i>in 2013.</div>
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This isn't to suggest that Serena Williams is not attractive. But perceptions of her body are frequently overlaid with <a href="http://www.vox.com/2015/3/11/8189679/serena-williams-indian-wells-racism">racist stereotypes</a>. Sharapova, by contrast, is blond, thin, leggy and has worked as a model. In the eyes of corporate marketers, that is <a href="http://thinkprogress.org/alyssa/2012/07/06/511634/sarah-robles/">apparently valued more</a> than on-court performance.</div>
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<b><a href="http://thinkprogress.org/sports/2015/07/09/3678794/serena-williams-beat-maria-sharapova-17th-straight-time-guess-makes-money/">Think Progress</a></b></div>
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Serena Williams One Match Away From #SerenaSlam

WIMBLEDON, UK - Serena Williams crushed Maria Sharapova in the semi-finals of Wimbledon on Thursday. The 6-2, 6-4 thrashing was Willia...

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Serena Williams One Match Away From #SerenaSlam

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